What is twitter generated traffic really worth?
I recently twittered via @anreps about a new property for sale on ANREPS real estate website. The house had only been on their website for half an hour and had only had one page view when I sent a link to it via twitter. After two minutes I refreshed the page and there had been 22 visitors to that property page. I refreshed again a minute later and it had 37 visitors.
Now I realise these aren’t huge numbers, but it did seem quite impressive within the space of just a few minutes. I have read about twitter posts crashing servers because they can’t cope with the traffic, but that wasn’t going to be a problem here.
I was quite pleased that my experiment worked. But this was short lived as I thought about where the traffic had come from. And I was right. When I checked the traffic using bit.ly the majority from the US, with two from the UK and one from Israel.
So where is the real value? Don’t I want Australians to click on the link? Doesn’t it come down to wanting a potential client or buyer to view the website? Or is it positive just to have an increase in traffic to the site?
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lisacsmith perth wa 